This is draft three of the ancillary with my notes of what went well and what needs to be improved.
Newspaper advert:
Newspaper advert:
WWW
- image simple and similar to channel 5 adverts
EBI
- not have the text on top of the image - difficult to see
- image simple and similar to channel 5 adverts
EBI
- not have the text on top of the image - difficult to see
Double page spread:
WWW
- good colour layout
- some visible hierarchy
- good heading
EBI
- better column layout - pull quote looks out of place
- heading to difficult to see
Targets to improve:
- black box made transparent to made the text easier to read
- made image less busy
WWW
- good colour layout
- some visible hierarchy
- good heading
EBI
- better column layout - pull quote looks out of place
- heading to difficult to see
Targets to improve:
- black box made transparent to made the text easier to read
- made image less busy
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